We elevate digital marketing data analysis to new heights
At PharmaForward, we focus on optimizing pharma and biotech marketing through comprehensive data intake and analysis.
Our expert team provides actionable insights that help you refine your strategies, improve performance, and stay competitive in the industry.
Our Team
Ben Zipkin is the founder and chief strategist at PharmaForward, where he blends technology, data analytics, and healthcare to drive meaningful change. Partnering with biopharma companies, he creates innovative marketing strategies, leverages AI, and enhances user experiences, establishing himself as a thought leader in the industry.
Ben's expertise in digital analytics for biopharma spans orphan and chronic diseases, gene therapies, precision medicine, and clinical trial recruitment. He excels in identifying key trends to drive client success and improve patient outcomes.
Before founding PharmaForward, Ben was a partner and director of digital services at Cambridge BioMarketing, leading impactful projects until its acquisition by Evoke. His entrepreneurial journey began with co-founding RDVO, a digital strategy and design firm, which was later acquired by Cambridge BioMarketing.
Wisconsin Based
Madison, WI is a growing hotspot for biotechnology and healthcare, driven by the University of Wisconsin-Madison's robust research ecosystem and a thriving startup community. The presence of major industry players like Epic Systems and Exact Sciences further accelerates innovation and attracts significant investments.