Biopharma marketing
runs on data now.
Most teams still can't
trust theirs.
Commercial teams are investing heavily in HCP and DTC programs while operating on unreliable analytics, weak unbranded search visibility, and no real strategy for AI-generated answers. PharmaForward closes all three gaps.
Measure correctly.
Be found. Perform better.
Analytics & Measurement, AI & Search Visibility, and Marketing Optimization are connected problems. Fix one without the others and you've only fixed part of the issue.
Measurement
Biopharma marketing analytics built on data you can actually trust. Built on leading analytics platforms, measurement frameworks, and business intelligence to create a single source of truth for marketing performance.
→Visibility
Pharma SEO services built for the full search picture — paid, organic, and AI-generated answers across every channel that matters.
→Optimization
Multichannel marketing optimization for biopharma — improving HCP engagement, patient conversion, and program performance.
→Three steps from
first call to roadmap.
Tell us what’s not working, or what you’re not sure is working. Thirty minutes, no pitch deck.
Two to four weeks of diagnostic work producing a prioritized roadmap — a plan with a sequence, not a deck of recommendations.
A 90-day sprint against the highest-priority work. Ongoing retainer covers the rest.
Proxy ROAS from $1.10 to $2.87 — after fixing what nobody had noticed.
GA4-imported conversions were double-counting micro-events. HCP campaigns sat in the patient account. The program had been optimizing against a measurement layer that bore no relation to reality. We rebuilt it from scratch.
Google AI Overview citations within 60 days — for a brand that didn't appear at all.
MLR-compliant schema markup across patient and HCP properties. Content restructured for AI extraction. The brand earned its first Google AI Overview citations within two months of launch.
A partner built for
biopharma complexity.
I’m Ben Zipkin. Over the last 20 years, I’ve worked at the intersection of healthcare, technology, and digital strategy—founding and selling two agencies, leading enterprise digital programs, and advising biopharma companies ranging from emerging biotech to global brands. PharmaForward is a senior-led consultancy built around direct access, practical expertise, and measurable outcomes.
Most clients come to us when something isn’t adding up. Performance data doesn’t align with business outcomes. Search visibility is declining. Campaigns are generating activity but not actionable insights.
You work directly with the senior practitioner doing the analysis. There’s no account layer, no handoff to a junior team. Engagements scale to fit — from a focused two-to-four week audit with a prioritized roadmap, to a 90-day sprint, to ongoing retainer.
Most engagements start the same way: something in the numbers isn’t adding up, and the team needs someone who can find it and fix it — not just report on it.
Questions worth
answering.
Questions biopharma marketing leaders ask before engaging PharmaForward — answered directly.