This page explains the cookies and similar technologies this site uses, how consent works, and how to control them. For how we handle personal information more broadly, see our privacy policy.
We use Google Consent Mode. Until you choose, analytics cookies are denied by default for visitors in the EEA, the UK, and Switzerland — nothing non-essential is stored on your device until you opt in. Visitors elsewhere have analytics enabled by default and can decline at any time. You can change your choice using the Cookie settings link in the footer.
Google tags on this site are served first-party through Google Tag Gateway, routed via our own domain. Because of this, the analytics cookies below are set on the pharmaforward.com domain rather than a Google domain. Their purpose and lifespan are unchanged.
_ga — Google Analytics, distinguishes unique visitors. Lasts about two years.
_ga_* — Google Analytics 4, maintains session state. Lasts about two years.
pf_consent — stores your cookie choice so we don't ask again. Necessary. Lasts one year.
pf-theme — remembers your light/dark display preference. Stored in your browser, not a cookie. Necessary. Persistent.
The consent and theme items are strictly necessary and do not require consent. Analytics cookies are set only according to your consent choice and region.
Use the Cookie settings link in the footer to accept or decline analytics at any time. You can also block or delete cookies through your browser settings, though some preferences may not be remembered if you do.
Questions about this policy: ben@pharmaforward.com.